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The Five Cs of Disappearance
A series on how whole industries disappear: Capital, Compression, Container, Customer and Category.
Nobody Canceled the Iceman
Industries rarely disappear because a better rival wins or everyone goes bankrupt. They follow a pattern I call the Five Cs of disappearance: Capital, Compression, Container, Customer and Category. The last one is the hardest to see, and it is the one that finishes an industry.