Sahra-Josephine Hjorth · AI founder and operator
AI strategy and insights from someone who actually builds AI products.AI strategy from someone who builds AI.
I have built AI companies for more than a decade. I help CEOs and boards decide where AI pays off, what to stop funding and which revenue is at risk, using my framework, the Five Cs of Disappearance. When the answer is software, I build it.
Co-founder of CanopyLABSingularity University facultyObama Foundation LeaderKeynote, 1EdTech Europe 2026Featured in 50+ articles
I have built AI companies for more than a decade. I help CEOs and boards decide where AI pays off, what to stop funding and which revenue is at risk, using my framework, the Five Cs of Disappearance. When the answer is software, I build it.
How industries disappear
Industries rarely die because a better rival wins. They disappear through five forces. Most industries meet more than one, and the last is the hardest to see.
Capital.
The money leaves first.
Compression.
Fewer companies are needed to deliver the same thing.
Container.
The format people use to consume it changes.
Customer.
Your customer learns to build it themselves.
Category.
The market stops recognizing what you sell as its own thing.
Every engagement starts here: which of the five forces is already acting on your business, and how fast.
Read the series →Where to start
One decision
You have one AI question on the table, such as a tool to buy, a project to fund or a competitor to answer. In 90 minutes you get a yes, a no or a "not yet", in writing.
AI Decision Session →A leadership team that agrees
Your executives see AI differently. In one day they leave with a shared view of the threat and three moves for the next 30 days.
Leadership AI Workshop →A strategy your board approves
In three weeks you know which revenue is at risk, what to fund first and what to stop.
AI Decision Sprint →Software you own
You know what you need, and nothing off the shelf fits. I scope it, price it and build it: AI agents, workflows and internal tools, running in your business.
AI Build Project →Ongoing advisory and a fractional Chief AI Officer role are also available. See all packages →
Read all essays
How I work
Decide.
A clear, board-ready answer on where to invest in AI, what to stop funding and which revenue is at risk.
Build.
When the decision calls for software, I build it myself: AI agents, workflows and tools that run in your business and that you own.
Explain.
Essays and keynotes on how AI changes markets, from the EdTech series to the Five Cs.
Co-founder of CanopyLABSingularity University facultyObama Foundation LeaderKeynote, 1EdTech Europe 2026Featured in 50+ articles
Selected work
Companies, systems and institutions. I have built companies, designed AI systems, advised leaders and worked across markets in Europe, Latin America and the United States.
Explore selected work →
A broader question
I am interested in AI because of what the technology can do. I am equally interested in what happens around it.
- Who makes the decisions.
- What gets measured.
- What gets rewarded.
- Which business models survive.
- Which institutions lose relevance.
- Where human judgment still matters.
- And who gets to participate in what comes next.
Have an AI decision or a build on the table?
Tell me what you're trying to decide or build. I read every application myself and reply within two business days.
Occasional letters.
Essays and observations on AI, technology, markets and power.
Sent when there is something worth sending.